In these rough economic times and with prolonged intense summers caused by global warming it's often easier to convince customers to upgrade their wardrobe with a new pair of sunglasses than just about anything else. However, out there in the retail jungle we are offered an enormous variety of shapes, colours and styles that choosing the right pair isn't always easy. With sunglasses trends swiftly moving forward each year you could easily end up wearing a pair of "clown shoes" by choosing sunglasses from the previous season.
So what sunglasses should be looking at buying this year?
Well, on the men's side retro-sport influences will continue with looks from the 60's, 70's and 80's. Cat Eyes, Butterfly and Round lens shapes will gain momentum on the girls' side with a continued focus on rich detailing in gold, silver and floral patterns.
We will see more crystal and translucent frame colours with satin finishes and subtle print textures. The transparent frame colours are easy to wear and the neon tones of last season will quickly slip away. Classic black will always be a good choice but for those that don't want to play safe there will be plenty of exciting choices. We expect to see crazy and bright lenses but with more subdued and refined frames. We still love our bright colours it's just that we don't always want all that attention.
Vintage styling is definitely still gaining strength and we will still see a strong influence from the Wayfarer and aviator shape. Oversized frames are still going strong but the trend for medium sized frames is a growing trend especially round framed sunglasses. So there will be frames of all sizes showing up with characteristics from the 60's, 70's and 80's with gradient lenses and tints consistent frame colour. Coming from New Zealand I personally prefer super dark lenses as they block out the intense sunlight that we have here. One online store that has is always up to date with their sunglasses styles is iPOP Eyewear based in New Zealand. They've got the coolest collection of vintage sunglasses (some genuine vintage) for around 15 US dollars a pop and will ship anywhere in the world.